Blog and Resources

A blog of my experiences, case studies and advice for small business owners.

Four reasons why AI isn't going to replace Branding Designers

What are my thoughts on AI and design? There's been lots of buzz recently about new AI image generators, using ChatGPT for written content and platforms like Squarespace letting you use AI for website content. For me, AI is good fun. I'm really impressed with the designers who use it as a cool tool for creating illustrations and imagery. but can designers utilise AI in another way? and how should I be using AI as a designer?

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Take what you need: 12 Quick Design Adjustments to improve your brand

When I work with clients, there’s always an element of problem solving. We take your brand values, where you want to be and how you want to communicate your business and create a strategy that hits all those notes (and that you love!). In this blog post, I’m sharing all my secrets on how to make your brand more fun, how to make your logos more high end and premium, and lastly how to make sure your brand is as clear as it can possibly be!

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About Amy, Design Process Amy Watt About Amy, Design Process Amy Watt

My 2022 Round-up: A year of icons, Pinterest and collaboration

2022 was a great year for so many reasons. I worked with amazing clients on a range of lovely and rewarding projects. I worked with a wonderful design coach that really helped perfect my process. I was able to plant 64 trees on behalf of my clients. So, to celebrate such a lovely year, I wanted to pull together a blog post of highlights, things I’ve learnt and things I want to continue to do as we move into 2023.

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Creating a flexible colour palette for your brand

Colour is a really satisfying part of the design process, but there’s a lot to consider when choosing your brand’s colour palette. Colour is usually the first thing a viewer notices about your brand so this means your colours need to be reflective of your business and communicate your values quickly. This blog talks about how to choose a colour palette for your business, My formula for choosing perfect, flexible colour palette and where to find inspiration.

  • Putting your palette to the test

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