Blog and Resources
A blog of my experiences, case studies and advice for small business owners.
Three ways to Prepare Your Business for the Holiday Season: Community, Social and Branding
The holiday season always sneaks up on me and this year is no exception. I spend most of November thinking that it’s still September and after nearly 4 years of business, I keep hoping that I’ve learn my lesson but every year I put off my Holiday to-do list until December… So if you’re like me and have left your holiday planning to the last minute (yet again!), here are three ways to prepare your business for the holiday season.
The Horti House Branding and Logo Mark featured on DesignRush
I’m so pleased to share that my design for The Horti House is being featured in the Designrush article “The Best Green Logo Designs”. The Horti House project has been so rewarding and this is just the cherry on top. We worked together on a modern and refined logo mark that combines the imagery of their eco-friendly greenhouses, plants and forward arrow to communicate the speed of their delivery. The brand was then paired with a rich set of colours that would compliment the green of the plants that they sell and be able to be used across all of their marketing materials and assets.
Take what you need: 12 Quick Design Adjustments to improve your brand
When I work with clients, there’s always an element of problem solving. We take your brand values, where you want to be and how you want to communicate your business and create a strategy that hits all those notes (and that you love!). In this blog post, I’m sharing all my secrets on how to make your brand more fun, how to make your logos more high end and premium, and lastly how to make sure your brand is as clear as it can possibly be!
Creating a flexible colour palette for your brand
Colour is a really satisfying part of the design process, but there’s a lot to consider when choosing your brand’s colour palette. Colour is usually the first thing a viewer notices about your brand so this means your colours need to be reflective of your business and communicate your values quickly. This blog talks about how to choose a colour palette for your business, My formula for choosing perfect, flexible colour palette and where to find inspiration.
Putting your palette to the test
My Logo and Branding Design Process - from sketching to presenting to the client
My branding and logo design packages are a carefully designed three step process based on my experience as an agency designer.
I love this process as it allows structure and predictability, while also giving the client flexibility and the chance to really understand every step and how the brand will shape their business…
How to Create the Perfect Unboxing Experience
It’s important to remember that it’s often the first time a customer gets to see your branding outside of the internet. So the moment when a customer unboxes your product is so crucial. In this blog post, I cover why packaging is important, how to create a connection and communicate your brand through packaging. Then finally, budget friendly tips to for your packaging design…
What Rebranding My Business Was Like
I recently rebranded Begin. What a ride! Here I’ll discuss what let me to rebrand my business. Why my previous branding wasn’t for me. The creative process that I go through whenever I work on a logo and branding project. And finally, how I came to a decision. What influenced me and how my new brand aligns with my vision…
The Essential Branding Checklist for Small Businesses and Start-ups
To make your brand the very best it can be, I’ve pulled together a list of the essentials for any small business. Then make plans to continue growing your brand as you grow your business. I’ve broken this down into three key sections, brand building, brand design and brand assets…