working with clients worldwide

Create connection with your audience through colourful, made-for-you brand design that is crafted to your goals.

A collage of four images promoting a photography brand called Stay Wild. The first image features a black background with white handwritten text that says "Stay Wild" with small decorative elements. The second image displays a collection of hand-drawn floral and photography-themed icons in various colors, including black, pink, orange, and light pink. The third image shows a photograph of a young woman wearing a hat and sleeveless top, with an overlay of the words "Stay Wild" in white. The fourth image includes a pink business card with the words "Stay Wild Photography" and floral illustrations, placed on a wooden surface alongside the photograph of the woman.
Amy wearing an orange coloured blouse, smiling and sitting on a black booth seat against a gray wall, with a yellow backpack beside her. 
Your Designer

Hi I’m Amy! I work with passionate businesses to transform their branding from uncertainty - into a complete brand they are confident sharing, and is beautifully designed and consistent at every touchpoint.

I started Begin Studio with an idea - to create a thoughtful and friendly studio that can be a one-stop solution for all your design needs. I love creating bold packaging, crafting brands that balance fun and professional, and building bold websites with playful details. I always collaborate closely with my clients so we can create a thoughtful and detailed brand truly reflects you, your values and your goals.

I started Begin in Edinburgh back in early 2020, but now I live in the Netherlands with my husband, our daughter and our cats Sookie and Archie. Even though I live in Europe, the majority of my clients are US businesses - with the rest of my clients coming from the UK, Australia and beyond!

Begin Studio welcomes all races, religions, ages, abilities, genders, and sexual orientations. Everyone is safe and respected here. 🏳️‍🌈🏳️‍⚧️✨

Colourful text blocks in pinks and yellows with various messages: 'Kind Guidance,' 'Values-led strategy,' 'supportive process,' and 'thoughtful design'.
Two hand-drawn star shapes, one greenish and larger, the other blue and smaller.
Work with me 
eXPERIENCE - My journey to Begin Studio:
4 years of art school

My time studying Graphic Design at Edinburgh College of Art was a blast. I got to choose what I worked on, I experimented with screen printing, letterpress, darkroom photography, and illustration. I loved pushing the boundaries of my work and collaborating with other students. I even took a semester abroad in Baltimore where I developed my love for typography and branding. I learnt skills that I use daily to approach my projects with curiosity and creativity.

Two hand-drawn star shapes, one orange and one pink. 
5 years of agency and industry experience

In 2015, three days after graduating, I started my first job as a junior designer at an Edinburgh design agency. Then in 2017, I switched roles to work as an in-house designer for a large Scottish hotel chain, before becoming a middle-weight designer at a second Edinburgh design agency in 2019. 

founded begin studio in may 2020

I loved working as part of a team in agency, but I wanted to be able to connect directly with clients, define my own process and work with businesses that I felt passionate about. So in early 2020, I founded Begin Studio. Now I work with businesses and entrepreneurs all over the world, offering my thoughtful and collaborative process to a collection of fun, passionate and caring businesses and entrepreneurs.

Hand-drawn star with several smaller stars around it in pink and yellow. 
More about me

Want to get to know your designer a little better? Keep reading! My favourite things are:

  • Tending to my ever-growing collection of indoor plants.

  • Listening to podcasts while I work on my branding projects (Shameless is my current obsession!).

  • Sharing a croissant with my infant daughter on my days off.

  • Reading fantasy books by the fire with my cat Sookie (named after Sookie St. James from Gilmore Girls) and Archie, our young little bundle of mischief.

  • Cooking plant-based foods and drinking oat milk lattes.

  • Walking, camping, hiking - anything that can take me outside! Bonus points if I get to be in Scotland.

  • Travelling - especially exploring the Netherlands or going back to Scotland to reconnect with my friends and family.

With over 12 years in the industry and a healthy chunk of agency experience, I have worked in almost all design areas and can be a one-stop solution for your business. 

What can we work on together?


  • The design foundation of your business

    -

    Brand Strategy and Planning

    Logo Suites & Brand Design

    Colours, Typography & Assets

    Brand Details and Decoration

    Brand Illustrations, Icons or Graphics

    Brand Stickers & Textures

    Brand Guidelines & Style Guides

    Educational Resources

    Launch Support and Tutorials with your team


  • Carve out an impactful online space.

    -

    Website Design

    • Design & Build for Squarespace

    • Design & Build for Wix

    • Designing for WordPress Devs

    Social Media Design & Strategy

    Pinterest Design & Strategy

    Canva Templates for Social

    Seasonal Campaigns & Sales Promotions

    Digital Adverts


  • Carve out an impactful online space.

    -

    Create connection with design that your clients can hold.

    Posters, Brochures, Leaflets and more

    Packaging Design & Collections

    Seasonal Cards & Print

    Seasonal Campaigns & Sales Promotions

    Print Adverts & Promotions

    Infographics and Communication Design

    Exhibition & Stand Design

    Collaborating with Printers & Suppliers


  • Creating lasting impressions as clients purchase & interact with your brand.

    -

    Packaging Design & Postal Boxes

    Client Documents - Invoices, How-tos and Informative pieces

    Cards, Stickers, Tissue paper

    Creating a memorable and consistent “Opening” experience for products

    Resources, PDFs and online resources

    Presentations & Proposal documents

    Templated pieces