Community Accounting Plus

BrandingGraphics & IllustrationsLogo DesignPassion Project

Apr 29

About

There's something really lovely about projects that delicately add to a brand rather than recreate it from scratch. It takes a different set of skills to know how to expand something while still honouring the core brand, and I really love the challenge! In this 2024 project for Community Accounting Plus, I was hired by Holly to create illustrations and social media templates to expand their brand toolkit. They already had a logo and website that they loved - so it was all about ways that we could add to their visuals to allow them to connect more with their audience and community.

We worked on approachable and soft illustrations and social media templates that followed the softness of their logo, and also communicated the charities and diverse groups that they work with. And I really love the result. The illustrations were all drawn on the IPad using @adobefresco, so that I could create vector files but keep a lot of the soft lines that drawing by hand offers.

Logo design by CA Plus - all illustrations, colour and social media templates by me.