Schoolnest
About
Branding project for Schoolnest™, a Michigan based company who design and produce a beautiful range of homeschool notebooks and resources. Megan and I wanted to create a brand that was reflective of the fun, craft and child-like wonder of her homeschooling books, but with a design strategy that had a professional edge so it appeals to the adults too! So it feels right that the brand is full of colour, drawings and craft - with a clean, mature and intentional feel.
We also took her previous self-made brand into account when designing and used this as inspiration to make design decisions - such as encorporating the snail motif, using the same friendly secondary font and incorporating a rainbow into the logo set. By doing this we can ensure that the brand feels refreshed but is still recognisable as hers.
The core element of this brand quickly became the fun, handdrawn doodle-style stickers for use on Megan’s website, social media and on her products. We created these to capture the feeling of childhood, school and playfulness and ensure she had a broad suite of illustrations that she could use across her marketing. We also ensured the brand was built to last with a full logo suite and a large colour palette that can be used for any season and any product. The result is a huge set of work that will carry Megan forward through multiple seasons, product launches and years!
Services
Branding
Logo Design
Stickers & Graphics
Website Textures
Packaging Strategy
Main logo
Simplified overview of colour palette
Branding Project Mood Board
Circular secondary logo
Alternative logo
Stickers overview - each illustration was drawn by hand and exported into various different colours.
