Growing Butterflies OT
About
Colleen came to me in 2025 asking for a bright, approachable and colourful brand and logo for her Pediatric Occupational Therapy practice. She had so many great ideas about using soft and calming colours to soothe the children that she works with, alongside a playful blue logo of a butterfly. We collaborated on a direction and the result is a beautiful chunky logo, a soft hand-drawn butterfly with flower wing details, and a brand with so many gorgeous garden and plant-inspired icons and illustrations.
Designing the logo was such a joy - but for me the best part of this project was building out the brand to be full of textures, icons, illustrations and colours that will appeal to the parents and children that Colleen works with. I really wanted her to have a broad range of brand imagery at her fingertips - and it meant that when it came to redesigning the website and designing Canva templates for her PDFs and social media, we had a huge range of creative to use which made the process really easy and beautiful.
Services
Branding
Logo Design
Stickers & Graphics
Website Refresh
Social Media Templates
PDF & Resource Templates
Main logo
Simplified overview of colour palette
Growing Butterflies Round Logo
I created a social media template suite on Canva using our branding work.
Butterfly Logo workings
Collection of assets
