Blog and Resources
A blog of my experiences, case studies and advice for small business owners.
Creating a flexible colour palette for your brand
Colour is a really satisfying part of the design process, but there’s a lot to consider when choosing your brand’s colour palette. Colour is usually the first thing a viewer notices about your brand so this means your colours need to be reflective of your business and communicate your values quickly. This blog talks about how to choose a colour palette for your business, My formula for choosing perfect, flexible colour palette and where to find inspiration.
Putting your palette to the test
What Rebranding My Business Was Like
I recently rebranded Begin. What a ride! Here I’ll discuss what let me to rebrand my business. Why my previous branding wasn’t for me. The creative process that I go through whenever I work on a logo and branding project. And finally, how I came to a decision. What influenced me and how my new brand aligns with my vision…
The Essential Branding Checklist for Small Businesses and Start-ups
To make your brand the very best it can be, I’ve pulled together a list of the essentials for any small business. Then make plans to continue growing your brand as you grow your business. I’ve broken this down into three key sections, brand building, brand design and brand assets…