Blog and Resources

A blog of my experiences, case studies and advice for small business owners.

Creating a flexible colour palette for your brand

Colour is a really satisfying part of the design process, but there’s a lot to consider when choosing your brand’s colour palette. Colour is usually the first thing a viewer notices about your brand so this means your colours need to be reflective of your business and communicate your values quickly. This blog talks about how to choose a colour palette for your business, My formula for choosing perfect, flexible colour palette and where to find inspiration.

  • Putting your palette to the test

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Branding Amy Watt Branding Amy Watt

What Rebranding My Business Was Like

I recently rebranded Begin. What a ride! Here I’ll discuss what let me to rebrand my business. Why my previous branding wasn’t for me. The creative process that I go through whenever I work on a logo and branding project. And finally, how I came to a decision. What influenced me and how my new brand aligns with my vision…

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