If you are like me and are taking a bit of a slower start to 2026 or find yourself watching the snow outside while you wait for your first bookings - you can get a head start on your website maintenance and go forth into spring knowing that your website is still working for you and looking its best. This blog post focuses on the core areas of messaging, communicating your value, design, SEO and ensuring your site works to bring you clients. I wrote this blog post with Squarespace in mind, as it’s the platform I use and create for my own clients - but you can take these principles into Wordpress, Shopify, Wix and other providers.