With Begin Studio’s six year anniversary around the corner, I wanted to share everything about Begin Studio in a truthful and candid way, and take a bit of space to regroup. For my own reference mostly, but I’m sharing it publicly in case you were curious about my inner thoughts, wanted to find out more about what I do or wanted to create your own intention statements for your business. Think of this as my alternative to goal setting - a space for me to write out who I am, what I do and why I do it and follow that through for the year. To give you some context, it’s an interesting time for me and a good place to regroup. For a range of reasons…

If you are like me and are taking a bit of a slower start to 2026 or find yourself watching the snow outside while you wait for your first bookings - you can get a head start on your website maintenance and go forth into spring knowing that your website is still working for you and looking its best. This blog post focuses on the core areas of messaging, communicating your value, design, SEO and ensuring your site works to bring you clients. I wrote this blog post with Squarespace in mind, as it’s the platform I use and create for my own clients - but you can take these principles into Wordpress, Shopify, Wix and other providers.

What do all of these things have in common?

• Increase your client base

• Provide value to your existing customers

• Diversify your reach

• Increase your google search ranking

• Make income through affiliate marketing

It’s really simple and easy to blog on Squarespace, but there are a few things that unless you’ve used it for a while (or watched lots of youtube tutorials) you might not be aware of - and which will make a big difference to your ability to maximise all the benefits of blogging.

These are the things we’re covering today - the things to do before you press publish on your Squarespace blog.